Copyright is literally the right to copy, though in legal terms means something more akin to: “The right to control copying.” Being a copyright owner means you have control over the work and are the only one allowed to ‘copy’ or exploit it. You see, a copyright really gives claim to a bundle of rights that can be split up, if desired. For example, the copyright owner can allow another party to only distribute their work but not reproduce it (make copies), or to only reproduce it but not display it publicly. This bundle of rights is given exclusively to the creator of an original work of expression. So what is an original work of expression? Or in other words: [click to continue…]
A recent ad for Fresh Step cat litter apparently raised some hairs over at Church & Dwight Co., the maker of Arm & Hammer’s Super Scoop Kitty Litter, and the claws are out. Church & Dwight filed a lawsuit in New York this January against The Clorox Co. for false advertising.
So what’s the ad all about? Well, the commercial portrays multiple cats rejecting the Arm & Hammer litter while a voice-over states that cats prefer Fresh Step because it “is better at eliminating odors.” [click to continue…]
Intellectual Property – it springs up in the creative mind and makes its mark in the real world. It starts as an idea or a dream; an ideal in the imagination of its creator. It takes a hold on the consuming public that dictates what we choose to do and use and wear based on who created it or how it works. Intellectual Property turns your dreams into a reality you can protect, manage and control – these are patents, trademarks, copyrights and trade secrets.
Most of all, intellectual property is an asset much like your home, car or bank account. It’s extremely valuable and no different than the property you can touch and feel; it needs protection from misuse and theft. Intellectual property can bring profit to its owners and add value to any brand or business. [click to continue…]
Copyright is literally the right to copy, though in legal terms means something more akin to: “The right to control copying.” Being a copyright owner means you have control over the work and are the only one allowed to ‘copy’ or exploit it. You see, a copyright really gives claim to a bundle of rights that can be split up, if desired. For example, the copyright owner can allow another party to only distribute their work but not reproduce it (make copies), or to only reproduce it but not display it publicly. This bundle of rights is given exclusively to the creator of an original work of expression. So what is an original work of expression? Or in other words: [click to continue…]